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I use computers to design new materials for renewable energy, and develop tools to help others do the same. I work in computational materials design. Most of my past research was related to discovering new cathodes for better Li ion batteries. Currently, I am a lead developer of the Materials Project. An effort to compute the properties of all known materials and beyond. I write a blog, Hacking Materials.

Is Social Media A Component Of Your Marketing Mix? Reaching out to target audiences and creating brand awareness. Track and analyze competitors as well as market development. Introduce new products in an innovative way. Build brand loyalty and increase customer confidence. Direct interaction with the end user. Social media acts as a platform for conducting market research. Getting feedback and improving customer satisfaction. Post job vacancies and find the right candidate.

Life Is Beautiful and Full of Surprises. Tuesday, October 21, 2014. Flipkart Snapdeal and the Horrible colgate. The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well.